TerraPRODUCT WORKBOOK
Product feedback · v0.6 · Feedback closed
Draft for discussion · Unpublished

01 / Owner-direct property marketplace

Product shape

Terra is an owner-direct property marketplace for discovering, buying and selling property. During beta, the Terra operating team is the intermediary: verifying listings, introducing participants, arranging showings and helping buyers and owners negotiate and coordinate the transaction through closing. Individual sellers and Project accounts use the same marketplace, map and listing system, with private social engagement and verified Presale options.

CURRENT MVI · OWNER CORRECTION

Beta scope · read with the MVI

The dedicated Minimum viable implementation page governs current beta depth: separate buyer–Terra and seller–Terra coordination, structured negotiation before or after showings, mandatory Terra-verified representative attendance at the first viewing, optional temporary opt-in meetup geolocation, and thin Like/Save/Follow/Share/PRIVATE Comment/Question/Inquire/TRENDING. General direct buyer–seller rooms are not approved beta scope. Owner financing is deferred beyond beta; structured negotiation remains core. Qualification stays invisible internal admin, never an entry gate. Advanced analytics/AI valuation remain later depth; no application implementation is claimed.

PRODUCT DIRECTION

From discovery to a completed sale

Owners list directly with Terra. Buyers can inquire, request a showing or make an offer from a property; a showing is not a prerequisite to an offer. Terra stays involved as the transaction progresses.

  1. Discover → property → inquiry, showing request or offer → negotiation → agreement → due diligence and closing → sold → market data.
  2. Use structured offers, counters, acceptance and decline in the initial product, with the exact terms and participants visible.
  3. Keep separate private buyer ↔ Terra and seller ↔ Terra conversations before a Terra-authorized introduction; preserve their private histories afterward.
  4. Let buyers and sellers negotiate within Terra with the team involved. Messenger supports the transaction; it is not the whole product.
  5. Inquire and a viewing-first request each open or reuse a listing-linked private buyer–Terra thread, without an extra manual inquiry prerequisite. Seller–Terra coordination is separate. Structured offers, counters and accept/decline work before or after a showing. A Terra-authorized introduction is an evidence event, not room creation: a general direct buyer–seller shared room is not approved beta scope and needs an explicit inclusion decision. Private histories and internal notes stay separate.

TRANSACTION MODEL

The transitions still to design

The complete transaction journey is the product scope. Its records distinguish offer acceptance, agreement, due diligence, closing, sold status and public market-data release. The exact reservation, competing-offer, contact-release and post-acceptance rules still need decisions. Earlier audit recommendations that narrowed the first product to introductions or deferred structured offers are superseded by this feedback; the prototype gaps they documented remain real.

Source anchors

Coverage audit A01, A05, A09 · source v14 line anchors in canonical coverage register

OBSERVED PROTOTYPE

What v14 actually gives us

One mobile HTML application, with buyer, seller and agency views over shared in-memory fixture data. The location vocabulary is Playa Venao, Pedasí and Panama City; property types are Land, Apartment, House and House with land. English, Spanish, Swedish and Hebrew dictionaries exist; Hebrew switches the document to RTL. This is design evidence, not a confirmed launch geography, customer segment or production localization guarantee.

Source anchors

state; render; renderTopbar; renderBottomNav · CLUSTERS; properties; T

PRODUCT DIRECTION

Three connected workspaces

Buyer

Discover and evaluate property; inquire, arrange a showing or submit an offer without first attending one.

Negotiate structured terms with the owner inside Terra, with the team involved, and follow the transaction through closing.

Owner / seller · individual or Project account

Supply listing facts and property/ownership documents for Terra review; accept the commission agreement when submitting. Project is an account type in this workspace, not another admin role.

Review offers, counter, accept or decline; agree transaction terms and cooperate with due diligence and closing. Manage multiple ordinary listings/units and own-dashboard engagement without a buyer roster.

Terra operating team

Act as the beta intermediary: verify listings and coordinate introductions, showings, offers, negotiation and transactions.

Use scoped workspaces and messenger to support the complete journey; detailed staff permissions and service commitments remain to be defined.

PRODUCT TERMS

Commercial model, verification and remaining choices

The owner pays a fixed 4.5% commission and accepts the commission agreement on listing submission. Terra does not automatically inflate the asking price to cover the fee. Verification is fundamental: owners supply property and ownership documents for Terra review. Owner financing is deferred beyond beta by owner decision. Beta excludes owner-financing listing controls, financing-specific offer fields and financing-specific acceptance requirements; structured offers, counters, acceptance and decline on agreed transaction terms remain core. Historical prototype financing is retained as source evidence only. Any later financing capability requires a separate scope decision; no servicing, underwriting or funds custody is included.

  1. Still to define: commission payment timing, legal drafting and exceptions.
  2. Still to define: exact verification evidence, reviewer access, retention and what any verification badge certifies. A reviewed listing is not a guarantee of title.
  3. A Terra-verified representative must attend the FIRST viewing; there is no unaccompanied exception. Confirmation requires buyer and seller agreement plus actual assigned representative availability (and agreed translator availability when needed). Missing availability blocks confirmation; later resource loss returns the appointment to re-coordination/rescheduling, not a still-confirmed unaccompanied visit. Reconfirm changed arrangements and record actual attendance, cancellation and no-show outcomes. This rule does not mandate representative attendance at all subsequent viewings; a viewing never gates an offer. Optional temporary buyer/seller meetup geolocation is included at thin beta depth. Each sharing participant must explicitly opt in; sharing has a visible private audience, can be revoked and automatically expires. Exact audience, duration and retention are OPEN decisions before affected use; no permanent or background tracking and no implied consent from booking. Static directions remain available when sharing is declined. Translator language pairs and professional AML/KYC triggers remain open.
  4. The agreed first-beta target is roughly 100 Playa Venao / Cañas listings with a four-person operation. This fixes the beta geography and planning scale; it does not claim that reviewed inventory, staffing or operating capacity already exists. Verify actual readiness before launch. Property-type and language coverage still need definition. Prototype email/SMS and contract-help copy is not evidence of delivered services; hardcoded market claims are not research.

PRODUCT DIRECTION

One marketplace, including Projects and Presale

One marketplace, one map and one listing system serve individual sellers and Project accounts. Project and Presale are normal search/map filters or categories, not separate marketplaces, maps or listing systems; Projects receive no promoted/featured section or preferential placement.

  1. Project is a seller/account type inside the existing seller workspace, not a fourth administrative role or a physical property type. A verified Project profile can sell multiple ordinary listings or units. Finca Vida is an illustrative profile name only, not an actual verified seller. Project verification does not verify its units, their ownership or Presale eligibility.
  2. Presale is an optional listing selection available to any individual seller or Project account. Terra must verify the listing for Presale before it is published as Presale. Existing listing and property/ownership review still applies; Project verification is not a substitute and no self-publication fallback is authorized.

PRODUCT DIRECTION

Social discovery without public discussion

Thin beta includes Like, Save, Follow, Share, PRIVATE Comment/Question, Inquire and TRENDING. A private Comment/Question can reuse the listing-linked buyer–Terra inquiry path: no direct buyer–seller chat or public Q&A. Follow/unfollow supports individual sellers and Project accounts and public new-listing/price-change updates. TRENDING uses ordinary Project treatment with no paid/featured Project preference; its ranking rule is OPEN. Buyer identities, saved collections, follower rosters and private questions stay private across counts, notifications, APIs, exports and shares; public-only share payloads and approved anonymous aggregate counts do not grant access to operational cases. Count definitions, privacy safeguards and notification details remain open.

  1. Share externally through WhatsApp, social platforms or copy link using only public listing data. Shared links, previews and payloads must never expose private seller contact information, private inquiries, conversations or documents. There are no public comments or public Q&A.
  2. Inquire and a viewing-first request each open or reuse a listing-linked private buyer–Terra thread, without an extra manual inquiry prerequisite. Seller–Terra coordination is separate. Structured offers, counters and accept/decline work before or after a showing. A Terra-authorized introduction is an evidence event, not room creation: a general direct buyer–seller shared room is not approved beta scope and needs an explicit inclusion decision. Private histories and internal notes stay separate.
  3. Each individual seller or Project dashboard covers its own listings/account: views, likes/saves, followers, inquiries, viewing requests and offers. Engagement is aggregate and anonymous, not a buyer roster. Operational inquiries, viewing requests and offers remain legitimate private, participant/assignment-scoped records, not public analytics or automatic access to buyer-private threads. Counting rules, unique versus repeat events and reporting windows remain open; prototype fixtures are not real analytics.

OWNER-CONFIRMED DIRECTION · OPEN DETAILS REMAIN

Current beta boundaries · evidence and privacy

  1. Intended commission protection follows the same seller and Terra-introduced buyer to another LISTED OR UNLISTED property. Recording an additional showing may supply evidence but is not a prerequisite for that intended protection. Record introduction authorization, actual disclosure/delivery and attendance separately; none alone establishes legal entitlement. Counsel must settle duration, prior relationships, exclusions, attribution, enforceability and disputes; no invented protection period or reporting deadline.
  2. Buyer qualification is invisible internal Terra administration for fit, intent, budget and timing, not a buyer-facing Browsing/Interested/Qualified/Ready ladder and not a mandatory gate for inquiry, viewing requests or offers. Internal criteria, access and measurement definitions need decisions; do not expose qualification labels, notes or scores in buyer/seller views, notifications, exports or public analytics. Professionally defined AML/KYC gates remain distinct.
  3. Optional temporary buyer/seller meetup geolocation is included at thin beta depth. Each sharing participant must explicitly opt in; sharing has a visible private audience, can be revoked and automatically expires. Exact audience, duration and retention are OPEN decisions before affected use; no permanent or background tracking and no implied consent from booking. Static directions remain available when sharing is declined.